𝗪𝗵𝗮𝘁’𝘀 𝗔𝗵𝗲𝗮𝗱 𝗳𝗼𝗿 𝗣𝗲𝗿𝘂’𝘀 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 𝗦𝗲𝗰𝘁𝗼𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗦𝗲𝗰𝗼𝗻𝗱 𝗛𝗮𝗹𝗳 𝗼𝗳 𝟮𝟬𝟮𝟱?

veronicabouroncle
May 22
2 min read

Spoiler alert: growth, transformation… and increasingly informed buyers.

As a real estate agent, I’ve witnessed how the market has gained momentum, but also how it’s shifting under new rules. Here are the top real estate trends that will shape the coming months in Peru — supported by data, expert insights, and a strategic outlook:

🏡 1. More Demanding Buyers, Empowered by Tech and Data

Lima's real estate market grew by 30% in the first quarter of 2025, with 6,237 homes sold, according to ASEI (Peruvian Association of Real Estate Companies). The pace is expected to continue, but the buyer profile has changed — more strategic, less impulsive.

How are buyers researching today?

They compare prices on specialized platforms like Urbania and Properati
Use mortgage simulators
Take virtual 360° tours from home
Receive personalized recommendations powered by AI

Projection: Price per square meter could increase by 5% to 8% in high-demand areas like Jesús María, Lince, Magdalena, and Surco.

🌱 2. Fewer Square Meters, More Functionality (and Sustainability)

Buyers now favor units between 45 and 65 m² that are well-distributed, with useful common areas and green certifications like EDGE or LEED.

Top developers like Menorca and V&V are already implementing these standards with excellent results.

Environmental awareness and energy efficiency are now key selling points in new developments.

🏙️ 3. The Rise of Mixed-Use Projects

Urban living is being redefined through developments that blend housing, offices, and commerce.

Some standout examples include:

Parque Central Club Residencial (Jesús María): 22 residential towers with integrated commercial and recreational spaces
Zentro Urbano (Arequipa): Combines residential, professional, and commercial spaces in a single location

These developments meet the growing demand for integrated, efficient lifestyles.

📲 4. Full Digitalization

Virtual tours, online reservations, digital signatures — all of this is becoming standard. Buyers now expect to interact with properties and agents entirely online.

Some developers even allow customization of layouts and finishes online before purchase — following the "Habitat On Demand" model.

🚢 5. Emerging Areas: Chancay in the Spotlight

The construction of Chancay’s megaport is triggering rapid value appreciation in surrounding areas like Aucallama, Huaral, and Huacho — with land prices rising by up to 20%.

In Lima, districts such as Lurín, Carabayllo, and Pachacámac are also showing strong growth potential due to improved connectivity and new infrastructure.

🏘️ 6. Social Housing Programs Drive Demand

Government programs like Techo Propio and Mivivienda Verde are significantly boosting affordable housing sales.

Today, more than 50% of purchases in the economic segment are tied to these subsidies — giving thousands of families access to dignified, energy-efficient housing.