𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗳 𝗠𝗰𝗗𝗼𝗻𝗮𝗹𝗱'𝘀 𝗶𝘀𝗻'𝘁 𝗵𝗮𝗺𝗯𝘂𝗿𝗴𝗲𝗿𝘀, 𝗯𝘂𝘁 𝗿𝗲𝗮𝗹 𝗲𝘀𝘁𝗮𝘁𝗲?

Although millions of people associate McDonald's with its iconic French fries and Big Macs, much of its global success lies in a smart real estate strategy .

From the beginning, Ray Kroc, the visionary behind the empire, understood that the key to expansion was not only selling food, but controlling the best commercial spaces .

Key facts about McDonald's real estate portfolio 📊

• It owns more than 17,000 properties around the world.

• The estimated value of its portfolio exceeds $42 billion .

• It controls about 45% of the land and 70% of the buildings where its restaurants operate.

• A significant portion of its income comes from renting these properties to its franchisees .

Real Estate Strategy: A Global Case Study 🏙️

According to an analysis by Bolsa Inmobiliaria Perú , former CFO Harry Sonneborn was key to implementing this vision, stating:

“We're not technically in the food business, but in the real estate business. The only reason we sell burgers is to generate profits that our tenants can use to pay our rent.”

This model allowed McDonald's to generate stable and sustainable revenue through the acquisition and leasing of strategic land and locations.

What features does McDonald's look for in its properties? 🔍

According to the Peruvian Real Estate Exchange :

• Location on strategic corners , to maximize visibility and accessibility.

• Large plots, generally around 400 m² , that allow for the construction of functional premises with parking and expansion areas.

• Areas with high pedestrian and vehicular flow to ensure constant customer flow.

• Properties that facilitate franchising and long-term development .

• Total control over your properties to ensure high profitability and stability .

A Peruvian example: Bembos 🍔🏢

The Peruvian chain Bembos has also capitalized on the real estate value of its stores, locating them in high-traffic areas and strategic shopping centers. This was key to its growth and its acquisition by the Intercorp group, which also has significant real estate investments.

Final reflection

Investing in real estate isn't exclusive to large corporations. This strategic model can be a great opportunity to strengthen and diversify any business.

✨ Want to discover how to harness the power of real estate to boost your business or investment?

Let's talk.

Vero Bouroncle | Real Estate Agent PN 14128